MAIN CONTENT
The 3 Core Layers of a Purpose-Aligned Business
As with every walk we propose to do, we must know:
- why do we want to go for it,
- where do we want to arrive; consequently,
- which path to follow and
- how to get prepared to walk through it effectively...
Once starting to architect our entrepreneurial journey, let’s consider, as Simon Sinek points out through his "Golden Circle" concept, the 3 main guiding points: Why, What, and How to do it.
- Why: The heart of your motivation, your purpose, cause, or belief that fuels your drive.
- What: The tangible format you’ll express that purpose, whether through a solo venture, a startup, or any other path.
- How: The processes, tools, and resources needed to bring your vision to life.
Behind every thriving solo venture lies a foundation, deeper than strategy: intention.
Before choosing what to build or how to build it, you must define why you’re building anything at all.
1. Start With Why: Ignite the Flame
Your why is the emotional engine that fuels consistency.
It’s not a business goal. It’s a soul goal. A cause. A belief. A vision of the future that lights you up.
The why dimension brings us to the very core of the motivation.
To a place where we feel the excitement that ignites the flame of discovering and implementing a new purpose.
A new meaningful objective that resonates with our self and makes us happy and vibrant.
Ask yourself:
- What makes me feel fully alive when I do it?
- What contribution would still matter to me if no one applauded?
2. Define the What: From Essence to Expression
Once the fire is lit, it needs a form.
What are you actually going to create that channels your purpose?
A product? A service? A SaaS? A personal brand? A newsletter?...
This is the level of concrete output. It’s how your internal 'Purpose, Cause and Belief' (Simon Sinek) gets translated into real-world, tangible value.
Ask yourself:
- What value/solution can I offer that feels aligned with who I am?
- What format will allow me to consistently express this?
3. Design the How: The Ladder of Implementation
This is where dreams meet systems.
The how is your game plan.
The processes, tools, resources and results that make your project real.
You don’t need a perfect roadmap to begin. But you do need momentum and a willingness to adapt as you go.
Think in terms of:
- What are the essential tools and workflows?
- Who are the stakeholders, allies, or communities that matter?
- How do I test, learn, and iterate?
