MAIN CONTENT
There are some essential building blocks that serve as keys to understanding ourselves.
Let's break them down in a practical way:
1. Values: the invisible GPS
They guide decisions even when we are not aware of them. Clarifying your values gives direction to your life and business.
You always make decisions based on them, even without realizing it. When you ignore your values, you feel friction; when you live in alignment with them, you feel flow.
Making choices based on values reduces regret and creates consistency between essence and action.
→ Practical example: If “freedom” is a core value, businesses that require constant control will be golden cages.
2. Beliefs: filters of reality
Reviewing limiting beliefs and cultivating empowering beliefs expands possibilities and frees action.
Aaron Beck showed that beliefs distort or liberate. Carol Dweck proved that believing in growth shapes futures.
→ Practical example: Replacing “I'm not good at sales” with “I can learn to sell” opens doors for expansion.
3. Purpose: the secret engine
Seligman teaches that well-being goes beyond profit, it includes positive emotion, engagement, relationships, meaning, and fulfillment.
A strong “why” sustains motivation and resilience, making even difficulties part of a meaningful path.
Frankl said: those who have a why can endure any how. Purpose is not a slogan, it is applied vital energy.
→ Practical example: Ikigai helps to combine passion, talent, the world's needs, and monetization.
4. Vision: the long-range beacon
Projecting ourselves into the future and setting measurable milestones gives focus and consistency to the present actions.
Goals are not just numbers, but thresholds of who we are becoming.
Implementation indicators bring clarity to execution.
→ Practical example: Designing “10k subscribers” is not just a metric; it is the identity of someone who impacts thousands.
5. Narrative: the software of the self
We are the stories we tell about ourselves; rewriting the narrative is redesigning destiny.
Narrative organizes identity and as McAdams showed, identity is history.
Campbell described the hero's journey. We are the authors and the protagonists of our narratives.
→ Practical example: Telling our own story (origin → challenge → turning point) attracts people who see themselves in our journey.
When you clarify your narrative, your brand story becomes magnetic.
6. Strengths: the unfair advantage
Strengths and talents are natural levers.
Investing in what is already strong generates more return than trying to compensate for weaknesses.
Ericsson proved it: excellence is deliberate practice, not natural talent.
Clifton Strengths shows where to double down.
→ Practical example: Identifying “I'm good at synthesis” and applying it to frameworks accelerates business.
When you map your strengths, your content gains edge.
7. Habits: the engineering of everyday life
Habits sustain clarity and evolution.
Small routines shape big trajectories as discipline is built on daily micro-decisions.
The greater the internal resistance, the more relevant and revealing the action being avoided.
Overcoming it is part of the journey.
James Clear summed it up: small habits shape big destinies.
→ Practical example: Two-hour blocks of deep work every day can change your life.
8. Flow: where essence meets expression.
To be in the flow is to connect with our source of meaning.
It is tuning ourselves to the pure signal without any noise.
It is a state of focus where we become completely absorbed in the present moment.
Where all of our potential meets our full creative expression.
It is found in the balance between challenge and skill; it is where creativity and productivity meet.
Csikszentmihalyi showed that flow is where the magic happens.
→ Practical example: Measuring hours in flow per week is as valuable as measuring revenue.
When you track your flow, your business becomes sustainable.
